#CHRYSLER 2017 Chrysler Portal Concept @ User Experience

FCA US Debuts Chrysler Portal Concept at CES 2017: Next-generation Family Transportation Designed by Millennials for Millennials
Visit the Chrysler Portal concept microsite
Forward-thinking interpretation of the “fifth generation” of family transportation focused toward the millennial generation
Designed from the inside out, the interior offers the driver and passengers a “third space” – an open and serene atmosphere that bridges work and home
The mono-volume exterior centers around an illuminated, portal-shaped articulating front, and rear doors that allow for easy ingress and egress
The electric-powered Chrysler Portal concept is estimated to have more than 250 miles of range on a full charge
DC Fast Charge (350 kW) recharges the battery pack with 150 miles of range in less than 20 minutes
In-vehicle wireless network seamlessly integrates with mobile devices to enable community social sharing among passengers and internet cloud-based applications
Suite of sensing technologies enables SAE Level Three semi-autonomous driving mode; Chrysler Portal designed to upgrade to Level Four autonomous driving, if desired
The Chrysler Portal concept was created in collaboration with supplier partners who shared their innovations and expertise to bring to life future technologies. These partners include Adient, Magneti Marelli, Panasonic Automotive and Samsung Electronics Co., Ltd.
January 3, 2017 , Las Vegas - When it came to thinking about the future of family transportation, FCA US called upon the people who will own and live with such a vehicle – millennials working inside the company’s design and engineering functions – to collaborate on ideas. Armed with research on what the millennial generation values and desires, the team created a forward-thinking interpretation of the “fifth generation” of family transportation – the Chrysler Portal concept, created by millennials for millennials.

Millennials are tech savvy, environmentally aware and cost conscious. To balance those needs and to be an integral part of millennials’ lives, the Chrysler Portal concept is designed to maximize interior space with an impressive degree of flexibility between seating and cargo configurations; to enable users to include and expand their social media communities with seamless wireless integration between the vehicle and mobile devices; to take advantage of technologic advances in battery-electric powertrains and the growth of a rapid recharging network; and to deliver these capabilities in a powerful, high-tech form that uses LED lighting as a key design element, and not as a mere accent.

“The Chrysler Portal concept is backed by significant research on the millennial generation. Millennials have clearly defined that they want a vehicle that will grow with them as they experience life changes,” said Tim Kuniskis, Head of Passenger Car Brands – Dodge, SRT, Chrysler and FIAT, FCA – North America. “FCA is a leader in family transportation and it was essential that we fully explored the idea of what a vehicle could look like for this emerging generation.”

Millennials in the millions
FCA US has been studying the millennial generation for more than 20 years, using ethnographic research to gain insight into current and emerging wants and needs.

Millennials have become the largest demographic. In the next 10-plus years, most will be at a point in their life where they will begin to start or will have started a family; 75 percent of all children will have a millennial parent and there will be 4 million more children than today. The millennial generation is defined as people born between 1982 – 2001.

The four modes of family transportation have been defined as station wagons, minivans, SUVs and crossovers; millennials will seek their own version of a family vehicle. Based on internal research, they will want a vehicle that is reflective of their personality, offers value and flexibility, integrates advanced technology and is socially responsible.

Millennials are seeking practical and functional products that provide both capability and a sense of personal style. They also need affordability and look to own vehicles long term. As a result, they want a vehicle that can be upgraded as their lives change, and they expect seamless integration of technology in and out of the vehicle, including to home and other devices.

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