#MERCEDES 2019 The new A Class @ Snack Video Technology & Design

The new Mercedes-Benz A-Class is as youthful and dynamic as ever, but grown-up and comfortable like never before. It completely redefines modern luxury in the compact class, and revolutionises interior design. Technologically the new A-Class not only takes first place thanks to MBUX - Mercedes-Benz User Experience: it also offers a number of functions that were previously the preserve of the luxury class. In certain driving situations, it is able to drive semi-autonomously for the first time, and MULTIBEAM LED headlamps are available on request. All models of the new A-Class are also powered by new, efficient diesel and petrol engines, and although Mercedes-Benz has retained the sporty appearance, the utility value has increased.
"With the fourth generation of the A-Class, we are redefining modern luxury in the compact class. To do this we have opted for a combination of uncompromisingly dynamic design and an intuitive operating concept," says Britta Seeger, the member of the Daimler AG Board of Management responsible for Mercedes-Benz Cars sales. "With MBUX - the new Mercedes-Benz User Experience - we are creating a completely new customer experience."
"New technologies must place the focus on people and make their lives easier. The new A-Class does this in many ways, and becomes an emotional and intelligent companion," says Ola Källenius, the member of the Board of Management of Daimler AG responsible for Group Research and Mercedes-Benz Cars. "One good example is MBUX - Mercedes-Benz User Experience: it combines intuitive and natural operation with intelligent, learning software."
"The new A-Class embodies the next stage in our design philosophy of Sensual Purity and has the potential to usher in a new design era," says Gorden Wagener, Chief Design Officer Daimler AG. "With clear contours and sensual surfaces, we present high-tech that awakens emotions. Form and body are what remain when creases and lines are reduced to the extreme. The interior represents modern luxury at a level previously unattained in this class, and translates intelligent technology into an emotional overall experience."
Exterior design: Exercise in purism
The purist, surface-accentuating design of the new Mercedes-Benz A-Class is the next step in the Mercedes-Benz design philosophy of Sensual Purity. On the basis of a compact two-box design, optimised dimensions and proportions have led to a new interpretation of the Mercedes-Benz A-Class's design.
"With clear contours and sensual surfaces, we present high-tech that awakens emotions. Form and body are what remain when creases and lines are reduced to the extreme. Mercedes-Benz has the courage to implement this purism", says Chief Design Officer of Daimler AG, Gorden Wagener. "The new A-Class is both hot and cool at the same time, and like its predecessor it has the potential to usher in a new design era."
The exterior of the new Mercedes-Benz A-Class stands for sportiness, dynamism and emotion. The progressive front design with a low bonnet, flat LED headlamps with chrome elements and torch-like daytime driving lamps ensures an emotionally appealing and alluring appearance. The striking radiator grille with Mercedes star, whose silhouette opens out towards the base as a reinterpretation of its predecessor, features pins in a diamond look and a central silver louvre to underline the sportiness of this model. The prominent air inlets in the lower area of the bumper echo the silhouette of the radiator grille.
The vehicle is visually extended by the longer wheelbase and character line along the side. The bonnet slopes down more heavily than in the preceding model series, emphasising the dynamic, upright front. The larger wheel arches for wheels from 16 to 19 inches emphasise the sportiness of the new A-Class and make it sit more squarely on the road.
The vehicle has a wider look at the rear end thanks to a more heavily waisted greenhouse, which also emphasises the shoulders, and to the wider-spaced rear reflectors in the modular, two-section rear bumper. Depending on the equipment level, the rear bumper is available with a black diffuser or, in the Progressive equipment line, with chrome trim and exhaust tailpipes. The slim, two-section tail lights ensure an emotionally appealing, alluring appearance. The spoiler in high-gloss black mounted on the side of the rear window improves the aerodynamics.
At market launch, three non-metallic and four metallic paint finishes plus the designo paint finish designo mountain grey will be available.
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