(from Peugeot Press Release) Three years after its launch, the Peugeot 208 - the brand's best-selling model - has a new look. No area has been neglected in the creation of this new generation vehicle. The assertive styling, sportier and classier, elevated by the 3D LED rear lamps fitted as standard, with original colours such as the sparkling Orange Power and a new range of personalisation options. The range is expanded with the GT Line and GTi by Peugeot Sport, underlining the brand's move up-market. More equipment is available to ease driving in urban conditions (Active City Brake, MirrorScreen, Reversing camera, Park Assist). The PureTech and BlueHDi meet the latest Euro 6 emissions standard with notably the most economical internal combustion engine in the world consuming only 3 litres per 100 km and producing just 79g of CO2 per km! The new Peugeot 208 will be on sale in Europe from June 2015.
Peugeot 208: an essential player in a strategic segment
With nearly 30 % of registrations, the B segment is the 2nd largest in volume in the European market. Despite the multitude of offers and body styles (notably SUV/CUV), the compact hatchback remains very largely in the majority with more than 2 in every 3 cars sold. And the Peugeot 208 remains a key player in this ever more hotly contested segment.
With the strength of the history of the 200 series and the brand's know-how behind it, the first generation of Peugeot 208 will soon reach the 1,000,000 vehicles produced mark. Together with the Peugeot 2008 urban crossover, it allows the Peugeot brand to confirm its place on the podium for sales in the B segment in Europe for 2014.
The new Peugeot 208 lines up solid arguments : new styling tinged with attraction and character, a range that is wider in terms of colours, personalisation and higher-end versions, new technology for greater comfort and safety and new engines offering both economy and performance.
Classy exterior styling with assertive personality
Since its launch, the Peugeot 208 has been judged an urban hatchback with a full and rich personality, perfectly in line with the brand's values. All that contributes to the Peugeot 208's character and allure do not change: the lines of the vehicle, both chic and sporty, the energetic and contemporary proportions and the carefully worked styling.
Based on these undeniable qualities, the Peugeot designers set the objective of increasing the attractive and assertive nature of the model by giving it greater impact and making it more incisive. And of course, this new identity goes hand in hand with improved robustness and perceived quality.
As a result, the new Peugeot 208 attracts from the first look, with its new styling, which is more assertive, robust and distinctive.
At the front, the new bumper presents a sharper, more precise and muscular line. The wider grille and its thicker chrome finisher are now fully integrated into the bumper, as if they were carved from solid. They suggest the quality and robustness, characteristic of a Peugeot. On higher trim levels, the stamped chrome finisher on the new "EQUALIZER "grille gives it an original 3D effect. Combined with separate front foglamps, this new identity transforms the vehicle, making it wider, more dynamic and more "planted" on the road, immediately inviting the driver to take the wheel.
Finally, this style is underlined at the front by new two-tone headlamps, with black and chrome masks structuring the lamp for a sharper look, and an LED light signature, a mark of felinity and technology. These new headlamps are fitted as standard from the second trim level.
Seen from the side, the energetic and contemporary proportions of the model (reduced overhangs, contained height) and the carefully worked styling (sculpted sides, chrome window surrounds, etc.) are retained. However, the profile of the new Peugeot 208 can be distinguished by its new equipment, shown to advantage. Accordingly, new wheels are available across the range, from the 15" NIOBIUM wheel trims to the 17" CARBONE wheels and the "Storm Mat " look on the Peugeot 208 GTi, including also the 16" TITANE alloy wheels. Different types of 16" and 17'' alloy wheels are now available as options, reinforcing their exclusiveness: painted, diamante or with innovative sequential diamante or laser engraved finishes. In addition, chrome door mirror shells are now standard from trim level 3, strengthening both the chic and sporty nature of the model.
At the rear, the lamps with their new 3D LED claws, captivate and surprise. Their very uniform look, opaline red-hot colour and very deep 3D effect make them real technological jewels. These lamps, with their three claws, symbols of Peugeot styling, are fitted across the range.
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Peugeot 208: an essential player in a strategic segment
With nearly 30 % of registrations, the B segment is the 2nd largest in volume in the European market. Despite the multitude of offers and body styles (notably SUV/CUV), the compact hatchback remains very largely in the majority with more than 2 in every 3 cars sold. And the Peugeot 208 remains a key player in this ever more hotly contested segment.
With the strength of the history of the 200 series and the brand's know-how behind it, the first generation of Peugeot 208 will soon reach the 1,000,000 vehicles produced mark. Together with the Peugeot 2008 urban crossover, it allows the Peugeot brand to confirm its place on the podium for sales in the B segment in Europe for 2014.
The new Peugeot 208 lines up solid arguments : new styling tinged with attraction and character, a range that is wider in terms of colours, personalisation and higher-end versions, new technology for greater comfort and safety and new engines offering both economy and performance.
Classy exterior styling with assertive personality
Since its launch, the Peugeot 208 has been judged an urban hatchback with a full and rich personality, perfectly in line with the brand's values. All that contributes to the Peugeot 208's character and allure do not change: the lines of the vehicle, both chic and sporty, the energetic and contemporary proportions and the carefully worked styling.
Based on these undeniable qualities, the Peugeot designers set the objective of increasing the attractive and assertive nature of the model by giving it greater impact and making it more incisive. And of course, this new identity goes hand in hand with improved robustness and perceived quality.
As a result, the new Peugeot 208 attracts from the first look, with its new styling, which is more assertive, robust and distinctive.
At the front, the new bumper presents a sharper, more precise and muscular line. The wider grille and its thicker chrome finisher are now fully integrated into the bumper, as if they were carved from solid. They suggest the quality and robustness, characteristic of a Peugeot. On higher trim levels, the stamped chrome finisher on the new "EQUALIZER "grille gives it an original 3D effect. Combined with separate front foglamps, this new identity transforms the vehicle, making it wider, more dynamic and more "planted" on the road, immediately inviting the driver to take the wheel.
Finally, this style is underlined at the front by new two-tone headlamps, with black and chrome masks structuring the lamp for a sharper look, and an LED light signature, a mark of felinity and technology. These new headlamps are fitted as standard from the second trim level.
Seen from the side, the energetic and contemporary proportions of the model (reduced overhangs, contained height) and the carefully worked styling (sculpted sides, chrome window surrounds, etc.) are retained. However, the profile of the new Peugeot 208 can be distinguished by its new equipment, shown to advantage. Accordingly, new wheels are available across the range, from the 15" NIOBIUM wheel trims to the 17" CARBONE wheels and the "Storm Mat " look on the Peugeot 208 GTi, including also the 16" TITANE alloy wheels. Different types of 16" and 17'' alloy wheels are now available as options, reinforcing their exclusiveness: painted, diamante or with innovative sequential diamante or laser engraved finishes. In addition, chrome door mirror shells are now standard from trim level 3, strengthening both the chic and sporty nature of the model.
At the rear, the lamps with their new 3D LED claws, captivate and surprise. Their very uniform look, opaline red-hot colour and very deep 3D effect make them real technological jewels. These lamps, with their three claws, symbols of Peugeot styling, are fitted across the range.
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