SALÃO DE XANGAI 2015 Rolls-Royce Phantom Limelight Collection AT6 6.8 V12 453 cv

(from Rolls-Royce Press Release) British engineering ingenuity and artistic creativity have proven to be the inspiration behind the naming and creation of the latest Bespoke Phantom Collection to emerge from the Home of Rolls-Royce in Goodwood, England.
The Rolls-Royce Phantom Limelight Collection has been conceived for that select group of people who spend their lives in the public eye and on the world stage. Its name was inspired by the origin of a British invention which became synonymous with fame. The limelight effect was originally discovered in the 1820s by Sir Goldsworthy Gurney, a prototypical British gentleman scientist and inventor of the Victorian era. It was harnessed to revolutionise illumination in the theatres of London’s Covent Garden, highlighting leading actors on the stage, thus leading to the phrase, ‘in the limelight’.
“In creating the Rolls-Royce Phantom Limelight Collection, our designers have delivered authentic luxury by thinking deeply about the lifestyles of the powerful people who operate in the public eye and move swiftly from engagement to engagement as part of their daily life,” explains Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce Motor Cars. “The result is a beautiful, discreet motor car in which those for whom the world is waiting can prepare, relax and arrive in the finest luxury and style.”
In common with its sister Phantom Serenity, which was unveiled to the world at last month’s Geneva Salon, Limelight proves once again why Phantom is considered ‘the Best Car in the World’. The Bespoke designers at the Home of Rolls-Royce in Goodwood have used their deep understanding of the habits and behaviours of those powerful people, who make and influence world-changing decisions every day, to create a collection of 25 super-luxury motor cars that cater directly to their busy lives like no other car maker can.
Limelight’s wholly new approach to luxury once again sets the benchmark by delighting the most demanding and exacting people in the world – Rolls-Royce customers. Once again Bespoke IS Rolls-Royce.
Prepare, Relax, Arrive
Thinking about the lifestyles of many of their clients, who spend considerable amounts of time travelling in the rear compartment of their Phantoms, the Bespoke design team at Rolls-Royce Motor Cars knew they could, in the words of Sir Henry Royce, “take the best that exists and make it better”.
Whilst mass-luxury car manufacturers simply offer a means of conspicuously getting from A to B in some luxury, Rolls-Royce Motor Cars seeks to understand and exceed the demands of super-luxury customers who are always on the move, preparing to arrive for their next big life moment.
With this in mind they have created the “Phantom Suite” comprising unique personalised rear door panniers to ensure cherished personal possessions fall easily to hand for preparing for the next engagement, and a new luxury seating configuration in which to relax in before arriving.
Phantom Limelight has thus been conceived as the ultimate travelling companion as its owner moves from major event to momentous occasion, helping them to Prepare, Relax and Arrivefor their moment in the limelight in consummate Rolls-Royce luxury.
Authentic luxury on the move
Authentic luxury is only achieved through ultimately understanding the needs and desires of the most discerning patrons in the world – Rolls-Royce customers. From their deep understanding of this specific group of super-luxury clients, the Bespoke design team behind Limelight understood that a number of very human emotions and needs mattered: easy access to one’s favourite, personal possessions in order to prepare for the coming engagement; the opportunity to relax in ultimate luxury once ready and an impactful arrival. For these select people, Phantom Limelight is their very personal concept of authentic luxury.
Prepare
A unique personalised rear door pannier has been designed to ensure cherished personal possessions fall easily to hand. Ladies’ and Gentleman’s panniers are offered to the customer who can personalise their Phantom Limelight with door panniers that best suit their gender preferences. The Ladies’ and the Gentleman’s panniers can also be personalised to suit what particular personal possessions are required for the occasion.
In the standard configuration, the Concealed Fragrance Holder for three individual fragrances is located in the top left pocket of the Ladies’ pannier whilst in the Gentlemen’s pannier the concealed section holds watches. The concealed panel opens at an effortless push of the hand.
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