2017 #BMW Motorrad Concept Link

BMW Motorrad Concept Link. The reinvention of urban mobility on two wheels.
26.05.2017 Press Kit TOP
At the Concorso d’Eleganza Villa d’Este 2017, the BMW Group is presenting its vision of zero-emission urban mobility on two wheels: the BMW Motorrad Concept Link. Inspired by the BMW Motorrad Vision Next 100, the design study unites digital connectivity with the demands of urban mobility on two wheels. It treads new paths and moves beyond established conventions both with regard to design and technology.
Munich. At the Concorso d’Eleganza Villa d’Este 2017, the BMW Group is presenting its vision of zero-emission urban mobility on two wheels: the BMW Motorrad Concept Link. Inspired by the BMW Motorrad Vision Next 100, the design study unites digital connectivity with the demands of urban mobility on two wheels. It treads new paths and moves beyond established conventions both with regard to design and technology.
“The BMW Motorrad Concept Link stands for a new understanding of urban mobility. It links the digital and analogue world and places the focus on the rider and his mobility needs. In the way it links functionality and digitalisation it performs both as a means of transport as well as a communication device. For me the BMW Motorrad Concept Link, with its timeless and reduced style, is more than a concept – it is rather a symbol for a new era.” explains Edgar Heinrich, Head of Design of BMW Motorrad.
Design as a distinguishing and segment-defining feature.
The special character of the concept vehicle becomes clear right away thanks to the completely new design language. “The BMW Motorrad Concept Link is not based on today’s concepts, but rather meets the basic functionality needs, the technical architecture and the digital reality of today’s users. The technical realities of electric drive – such as the flat energy packs in the underfloor and the compact drive on the rear wheel – allowed us to create a highly distinctive design which shapes a new segment. The resulting expressive power of the vehicle is absolutely new for BMW Motorrad and breaks with all conventional viewing patterns.” explains Alexander Buckan, Head of Vehicle Design at BMW Motorrad.
The low-slung, stretched body and the flat seat combined with the diagonally rising front section create a modern yet distinctive silhouette. The use of colours emphasises this even further: the front trim in Liquid Metal Titanium contrasts with the semi-matt black body. The colours are oriented diagonally which underlines the dynamic potential of the BMW Motorrad Concept Link.
Tailor-made for the requirements of urban mobility.
The new and emphatically function-driven architecture provides a high level of riding pleasure due to the E-drive. The BMW Motorrad Concept Link is ideally suited to meet the requirements of modern urban mobility with fast acceleration and easy handling. Due to its low overall height, getting on is easy from the side or even from the back. A reverse gear ensures that it is easy to manoeuvre, making it ideal to park in tight city spaces.
The seat bench can be adjusted lengthwise to suit every preference. The proportions also make room for new storage space. In the centre section, underneath the seat bench, a luggage compartment offers versatile storage opportunities. The rider can access this quickly and easily at all times using a sliding door. With its new architecture, the BMW Motorrad Concept Link combines riding pleasure and functionality in an ideal way.
Clear shapes and modern technology.
Taking a closer look, clear lines, large-area surfaces and simple, precise shapes emphasise the state-of-the-art look of the BMW Motorrad Concept Link. The two-tone colour design reinforces this further. A large matt black area, the technical heart, shapes the core of the concept. It stretches from the front to the rear, and in addition to the tyres and front lights, also integrating the drive unit and the suspension elements. The two iconic LEC front lights are characterised by minimalist design. Their clear-cut layout and the slim contours accentuate the modern and trail-blazing visual appeal of the front section.
The powerfully expressive contours of the side panels framing the dark core of the vehicle, optimise aerodynamics and also provide protection against wind and weather. The sides of the wheels are completely covered, underscoring the contemporary overall visual appeal.
The BMW Motorrad Concept Link also deliberately showcases the technology used as part of the design package. That is why the side panels don’t completely cover the side section at the rear. Instead they stretch across the vehicles side like little wings allowing views of the technical elements like drive unit, cooling ribs, single-sided swing arm, spring strut and tooth belt. At the same time they help improve aerodynamic air flow.
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