ALAIN VISSER - ESPAGNOL 2017 Lynk & Co 01 @ Volvo XC90 platform #Lynk&Co

Geely Auto Group launches LYNK & CO, a new global car brand with the ambition to challenge the conventions of the automobile industry. Designed and engineered in Sweden and born digital, LYNK & CO introduces a new business model, an open API, personalized services, sharing possibilities and the first dedicated app store for cars. The first car in the range is the 01, a bold and tech-laden SUV, built on the Compact Modular Architecture (CMA).
Our industry has been refining design and engineering successfully for decades - but not so much the distribution and ownership model. Our customers' values and preferences have evolved dramatically. It is time for us to step into the future and reinvent the model to become a comprehensive solution for mobility and lifestyle.
"This is LYNK & CO - introducing a premium, state-of-the-art range of cars - at the most accessible of price points, challenging and redesigning every link in the chain. Our aim is to enrich and simplify car ownership by redefining how they are bought, owned, connected, serviced and used." Alain Visser, Senior Vice President of LYNK & CO
The LYNK & CO 01 will be followed by 02, 03and so forth as a full range - reflecting the brand's idea of simplifying and challenging industry conventions, right down to model names.
The 01 is characterized by a strong personality in its design, capturing both its European and Chinese genes, and the latest technology - the heart of which is an 'always connected' state, and open application programming interface (API).
The LYNK & CO brand and the 01 have been developed to address the needs and preferences of the new global and connected generation of consumers. Its natural habitat is the mega-city and these frantic and culturally diverse places have provided much inspiration.
Global Design Language
Geely Design Sweden, part of Geely Design Global - led by Executive Vice President of Design for Geely Auto Group - Peter Horbury, has developed the design philosophy and form language for LYNK & CO with support from studios in Shanghai, Barcelona and Los Angeles.
"The design brief for LYNK & CO was simple: the cars should stand out from the crowd and appeal to a truly global audience. From a distance, we have a European design approach. Get closer, and you see more and more detail, such as the intricate lights, and the type of grain on the interior leather. A strong wide grille completes the distinctive 'face' of the car. We wanted to acknowledge that our users are extremely tech-savvy - a smartphone is an integral part of their lives and our interior design reflects that and feels familiar in the context of new technology." Andreas Nilsson, Head of LYNK & CO design
Compact Modular Architecture
Engineering and technology for the new range has been developed under CEVT (China Euro Vehicle Technology), the shared Geely and Volvo research and innovation center.
The new LYNK & CO 01, and each of the forthcoming line-up of LYNK & CO cars, will be based on the CMA (Compact Modular Architecture) - an advanced modular architecture capable of accommodating many body styles and sizes - which also underpins Volvo's new compact car range and many upcoming Geely models.
"We have engineers with decades of experience at some of the world's best car manufacturers developing the new range of LYNK & CO models. A close working relationship with Geely and Volvo, and years of intense digital and physical testing have delivered really outstanding results. The architecture and the range of powertrains we have developed are state-of-the-art, helping us produce vehicles that are strong, lightweight, efficient, fun to drive and packed full of technology." Mats Fägerhag, CEO of CEVT
As well as its dimensions, CMA is also wholly modular, able to accommodate a wide range of different powertrains, electrical systems, passive and active safety systems and technologies. Thanks to CEVT's focus on digital simulation, the architecture has been developed with advanced quality and far quicker than conventional automotive structures.
Always connected
The core and heart of the LYNK & CO brand is connectivity. Customers will find a range of connected technologies on offer in the vehicles, all aimed at making life easier. All cars will come with a large central touchscreen and telematics systems that are always connected to the internet and the car's own cloud.
The car has a share button, enabling the owner to provide others with access to the vehicle via a shareable digital key. Via the LYNK & CO app they control, monitor and share their car from a smartphone - or directly from the car.
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