DESIGN Ford Edge Sport 2015

(from Ford Press Release) All-New 2015 Edge Showcases Ford's Best Technology, More Driver-Assist Features, Improved Performance, Craftsmanship.
-2015 Edge will go on sale in North America early next year as a showcase of Ford innovation -- from a new design that excites to technology that comforts, the all-new Edge sets a benchmark for Ford utility vehicles
-Available driver-assist technologies include adaptive steering system, enhanced active park assist, adaptive cruise control and collision warning with brake support, 180-degree front camera with washer, glove box-mounted airbag system, inflatable rear safety belts and hands-free liftgate
-2015 Edge will be first Ford vehicle with standard EcoBoost® engine; new Sport model will be powered by most advanced EcoBoost yet -- a 2.7-liter V6; premium-level Titanium series joins lineup
The all-new Ford Edge demonstrates what happens when a proven leader gets even better. The original crossover utility vehicle from Ford is loaded with more technology, higher levels of craftsmanship and greatly improved vehicle dynamics. The 2015 Ford Edge is a better vehicle by every measure.
When launched in late 2006, Edge helped to define the crossover sport utility vehicle segment in North America, the biggest such market in the world. With a car-based design, Edge delivered better on-road comfort, fuel efficiency and overall driving dynamics than any truck-based SUV. It was proof a utility vehicle could meet the demanding needs of an everyday commuter.
The 2015 Edge revealed today in North America and Europe is all-new from wheels to roof, designed to reset the standard in the two-row utility vehicle market. Based on Ford's successful, global midsize vehicle platform, Edge has been reimagined with a stronger, more athletic shape. It has been retooled to meet higher expectations for quality, and reengineered to add more features and technologies for a more rewarding driving experience. The all-new Edge will be sold in more than 100 markets across the globe.
"The original Edge was our first entry into the world of crossover utilities -- a technologically advanced vehicle that was the perfect blend of sedan comfort and efficiency with SUV functionality," said Raj Nair, group vice president, Global Product Development. "Now, we are building on that success, and building on the emotional appeal of the vehicle by offering more of the technology our customers want in a package that meets the highest expectations for quality and craftsmanship."
With the new Edge, Ford is also building on its utility vehicle leadership around the world. Last year, the company sold a record 1.2 million utility vehicles in markets across the globe -- up 38 percent from 2012.
In North America, Ford was the top-selling utility vehicle brand for a third consecutive year in 2013. Ford utility vehicle sales have been strong elsewhere as well, increasing nearly 20 percent in Europe last year. In China, Ford's share of the utility vehicle segment is growing exponentially, increasing to 4.5 percent in 2013 from less than 1 percent in 2012.
"For three years in a row, Ford has been the best-selling utility vehicle brand in North America and has been experiencing exponential growth in global markets," said Jim Farley, Ford group vice president, Global Marketing, Sales and Service and Lincoln. "The all-new Edge is the next chapter in this story. And it's a story driven by the emotional appeal of the vehicle -- not its feature content."
This emotional appeal is enhanced by a wealth of advanced technologies and new amenities. The all-new Edge will go on sale in North America in the first quarter of 2015, with sales following in Europe, South America and Asia Pacific markets.
Dynamic all-new body and suspension
The 2015 Edge, now based on the same global platform as the award-winning Ford Fusion that debuted in North America in 2012, will deliver the confident, smooth driving experience customers expect from Ford.
"The all-new Edge has been remade in almost every single detail, always keeping in mind the customer, who expects something premium, powerful and special," said Judy Curran, vehicle line director for Ford. "With a structure more rigid than ever and a suspension tuned to the highest global standards, the 2015 Edge is a high-tech utility that delivers a special driving experience customers will feel from their first moments behind the wheel."
Central to the improved driving dynamics is an entirely new body structure and redesigned suspension -- front and rear -- developed specifically to better isolate road imperfection and absorb noise without compromising handling.
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