EVOLUÇÃO Logotipo Alfa Romeo 1910-2015

(from Alfa Romeo Press Release) World preview of the Alfa Romeo Giulia
-Perfect blend of the new Alfa Romeo paradigm and maximum expression of the 'meccanica delle emozioni', the new model encapsulates 105 years of style excellence and Italian technology.
-Its distinctive design expresses three quintessential features of Italian design: sense of proportions, simplicity and high quality surface finish.
-The new Alfa Romeo badge, now refreshed while preserving its legendary shape and unmistakable style, stands out in the middle of the famous front trefoil nose.
-The entire 'creation' centers around the driver and the promise of exhilarating driving experiences with sensitive steering, responsive acceleration and prompt shifting and braking.
-Rear or four-wheel drive is more than just a tribute to the most authentic roots of the Alfa Romeo legend: it is also a technical solution which guarantees high performance and astounding fun.
-State-of-the-art, innovative engines: a six-cylinder 510 HP, inspired by Ferrari technologies, the brand's new powertrain reference, will be introduced on the Quadrifoglio version.
-Performance is thrilling: from 0 to 100 km/h in just 3.9 seconds.
-Perfect weight distribution (50/50 across the two axles), sophisticated suspensions (the front is an Alfa Romeo exclusive) and the most direct steering on the market.
-Unique, exclusive technical solutions, like Torque Vectoring for outstanding stability control, Integrated Brake System for considerably reducing braking distance and Active Aero Splitter for active high-speed downforce management.
-Alfa Romeo Giulia combines extraordinary engine performance and the ample use of ultralight materials, like carbon fibre, aluminium, aluminium composite and plastic, to obtain the best weight-to-power ratio (lower than 3kg/hp).
-The model was introduced to the international press in the renovated Alfa Romeo Museum in Arese, Italy ,which will reopen on June 30 for enthusiasts and researchers worldwide.
The Giulia, the top-of-the-range model sporting the legendary Quadrifoglio badge, was introduced to the international press at the Alfa Romeo Museum in Arese, near Milan, today.
It was a special event and a celebration of Alfa Romeo's over one century of history: in fact, today the brand celebrates its 105th year of auto making, a goal which it shares with a very select club of manufacturers, which is even smaller when considering the brand's worldwide sales successes and its racing victories.
A.L.F.A. (standing for 'Anonima Lombarda Fabbrica Automobili', which translates as 'Lombard Automobile Factory, Public Company' in English) was established on June 24, 1910. Today, on June 24, 2015, a new page of the brand which never ceases to surprise is being written by introducing a new model, a genuine manifesto which concentrates past, present and future and is one of the most brilliant examples of automobile excellence.
There could be no better venue for this splendid event within the event than the new Alfa Romeo Museum in Arese. The brand's 'home' will be opening its doors to the general public again on June 30. The renovated facility hosts Alfa Romeo's most famous and innovative creations. These cars have written some of the most important pages in automotive history and are, still today, sources of inspiration for young Alfa Romeo designers.
These include an elite team of engineers, designers and stylists known within FCA as the 'Skunks', a sobriquet used in industries in the USA to identify the best squads to whom the most delicate and technologically innovative missions are entrusted. Sharing a common love for Alfa Romeo and its unique concept of cars as 'mechanical creations' which transcend the realm of necessity to verge on that of the most authentic emotions and not just 'useful means of transport', the 'Skunks' have one goal: to create the Alfa Romeo of the future respecting the heritage resulting from the work and pride of thousands of people - engineers, factory workers and managers - who have taken turns in the factories, offices and on the race tracks.
The new Alfa Romeo logo
Alfa Romeo Giulia perfectly embodies the brand's new paradigm remaining loyal to its century-long tradition: not by chance, only who has a great past can face the challenges of the future. The respect for the brand's proud history is demonstrated also by the original badge - designed by Robilant Associati - that the new model will show to the world for the first time: the emblem has been renewed and modernised on the outside while, the distinctive shape and style elements which have made it an admired symbol the World over remain untouched.
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