#FORD 2018 Ford F-150 @ Running Footage

Ford, America's truck leader, introduced the new 2018 Ford F-150 - now even tougher, even smarter and even more capable than ever.
Three years after first introducing the high-strength, military-grade, aluminum-alloy-bodied Ford F-150, the new F-150 arrives with bold new front and rear styling, advanced technologies - including available Pre-Collision Assist with Pedestrian Detection - and improved engines. The new engines include an all-new 3.0-liter Power Stroke® V6 turbo diesel and enhanced V6 and V8 gas engines.
"Truck customers are constantly looking to improve their productivity, for work and for play," said Joe Hinrichs, Ford President, The Americas. "Since 1977, we've been America's favorite truck, and we've never taken that leadership for granted. This new F-150 is our latest example of Ford's commitment to going further for our customers through continuous innovation."
The 2018 F-150 is part of the Ford F-Series truck lineup, America's best-selling truck for 40 consecutive years and America's best-selling vehicle for 35 years.
Ford is previewing the new truck during the FOX NFL Wildcard Pregame Show. Ford is the Official Truck of the NFL. The truck will be revealed at the 2017 North American International Auto Show in Detroit.
Even tougher
The new Ford F-150 delivers on its Built Ford Tough promise through a segment-exclusive combination of advanced materials that are durable and inhibit corrosion.
A high-strength steel fully boxed ladder frame and high-strength, military-grade, aluminum alloy body save weight and add capability, helping F-150 tow heavier trailers than ever and deliver best-in-class payload ratings.
The 2018 F-150 lineup is new with even tougher looks. From XL to top-of-the-line Limited, all Ford F-150 models receive new grilles, headlamps and bumpers that create a visually wider and more planted stance and maximum differentiation between the series. On the Sport Package-equipped Lariat F-150, the signature twin bars are painted body color for a custom athletic appearance.
Further enhancing its "milled from a block of high-strength, military-grade, aluminum alloy" look, the F-150 features six all-new wheel designs, ranging from 17 inches to 22 inches in diameter.
A new sculpted tailgate with deeper accent form and stamped "F-150" are flanked by new tail lamp designs. For further style differentiation, a tailgate applique adds a horizontal element to King Ranch, Platinum and Limited versions.
Ford F-150 also brings two new seating trim colors - Dark Marsala for F-150 Platinum, while top-of-the-line F-150 Limited offers a Navy Pier environment. New trim offerings including carbon fiber appearance appliques on F-150 XLT Sport and Lariat Sport models, while the famed F-150 King Ranch features new Kingsville Appointed seats.
Even smarter
Ford F-150 advances the light-duty pickup truck segment again with segment-first and class-exclusive technologies that improve productivity, efficiency and driver confidence, while keeping occupants connected to the world around them.
New enhanced segment-first available adaptive cruise control with stop-and-go functionality allows drivers to set a cruising speed. They then use radar and camera technology to monitor traffic ahead to maintain a set distance between vehicles - even following a vehicle down to a complete stop.
New, segment-first available Pre-Collision Assist with Pedestrian Detection helps the driver avoid or mitigate collisions with vehicles and pedestrians.
With a new available embedded 4G LTE modem for a Wi-Fi hot spot, customers can connect up to 10 mobile devices at one time, virtually anywhere.
New B&O PLAY available audio system takes advantage of high-end speakers, sound and tuning to deliver a richer, more engaging listening experience.
These technologies join existing segment-exclusive driver assist and convenience features that include:
Available SYNC® and SYNC 3 with FordPass enables compatibility of Apple CarPlay and Android Auto - plus mobility services to help customers move more efficiently
Available 360-degree camera technology helps improve driver confidence when parking and can help reduce stress when connecting a trailer - allowing customers to see more so they can focus on specific tasks such as lining up a hitch
Available lane-keeping system is designed to help reduce unintentional drifting of the vehicle outside the intended lane
Available Blind Spot Information System with trailer tow technology is optimized for F-150 to include the length of a trailer up to 33 feet; BLIS® uses radar sensors in the taillamps to monitor areas that may not be visible to the driver
Even more capable
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