I-COCKPIT Novo Peugeot 3008 2017 100 cv-180 cv #Peugeot

INSCREVA-SE:
The new Peugeot 3008 has been unveiled. This long-awaited vehicle aims to take the C-SUV segment by storm, in a class of vehicles in full expansion across all regions of the globe. It takes on demanding customers looking for new and different experiences with a very strong hand. Whether by its spectacular latest-generation Peugeot i-Cockpit, by its exceptionally inspired design, by its optimised architectural efficiency or by its high-tech equipment, the new Peugeot 3008 SUV aims to assert itself from the off as a major player. It inaugurates for Peugeot a new SUV range for which it will be the worldwide emblem. The new Peugeot 3008 SUV will be the star of the Peugeot stand at the 2016 Paris Motor Show where it will at last be presented to the public ahead of its worldwide launch.
For several years, across all segments, the SUV market is booming. In the European C-segment, still the biggest and most diverse, SUV sales have increased two and a half-fold since 2009 - the launch-date of the first generation of Peugeot 3008. Now, in Europe, all segments considered, one car in ten belongs to the SUV family.
A true incarnation of the modern automobile, stately, technological, creator of emotions and personal pleasure, the SUV enhances the standing of its driver and embodies values in keeping with its time. It is not only the realisation of a desire for personal expression but also a desire to demonstrate success, the looks from others reflecting ones own values. Lastly, it shows a desire for escapism and new experiences, even if the imagined excursion into the wilderness with this vehicles remains strictly fantasy!
Because today's drivers want a renewed driving experience from their cars. For travelling time, all too often these days seen as a chore, to become a time enriched by experiences, emotions and sharing. An intuitive and sensory interaction with their machine, as if the vehicle understands the needs of its occupants and could mould itself to them. A welcoming cabin that they can personalise to be as relaxing as their own home. And which vehicle best meets these desires? The "Sport Utility Vehicle" the SUV, the concept of which has even surpassed its title to forge its own myth.
All vehicle manufacturers have understood this, and a plethora of models is available worldwide. However, the experience of driving an SUV rarely comes up to expectations. The challenge facing Peugeot is therefore a major one: not only to incorporate all the characteristics of the segment but above all to deliver an incredibly consistent, modern, sleek and intelligent package. With the new Peugeot 3008, the brand wants to position itself from the off in the C SUV segment with an eminently desirable product consistent with its best know-how and its strategy of moving up-market. And this move up-market is confirmed first and foremost by the fitment as standard of the new Peugeot i-Cockpit®.
Breath-taking interior design
Getting into the new Peugeot 3008 SUV is to enter another world, surprising, original and oozing quality. A spectacular, almost futuristic dashboard immediately catches the eye. This coherent and highly technological ensemble is the latest generation Peugeot i-Cockpit®, a novel concept that has rewritten the book on the car cockpit. Here, everything seems to be at the service of the pleasure and concentration of the driver in a pronouncedly high-tech niche.
The steering wheel is even more compact and has been redesigned with two flats to make it easier to grip and to afford the driver maximum visibility and legroom. The close attention paid to material choices and attention to detail - full hide leather from level 2, chrome inserts, gloss black trims - deliver a high level of perceived quality and attractiveness.
The large 8" touch-screen resembles a tablet installed in the centre of the dashboard and is equipped with capacitive technology for greater reactivity and practicality. It is accompanied by six elegant piano-key "toggle switches" - giving direct and permanent access to the main control functions: radio, climate control, navigation, vehicle parameters, telephone and mobile applications.
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