NAIAS 2015-DESIGN-Buick Avenir Concept V6 Aut9 4x4 aro 21

(from Buick Press Release) Buick Avenir Concept - a flagship sedan exploring progressive design with new levels of passenger well-being and technology integration - has been introduced in advance of the 2015 North American International Auto Show.
The Avenir - French for future - is distinguished by its premium sports proportions and all-new interpretations of traditional Buick cues. It is the creation of a global team of Buick designers and sculptors who were inspired by historic Buick concepts, which pushed traditional boundaries, shaped future Buick models and influenced the entire auto industry.
"Avenir embodies Buick design, which centers on effortless beauty and presence without pretense," said Ed Welburn, vice president of General Motors Global Design. "It demonstrates the growing international reach of Buick and offers an exciting vision of where it can go."
The Buick Avenir's sculptural surfacing, expressive proportion and Buick's signature sweep-spear bodyside visually cue an exceptional driving experience that awaits inside.
"The interior is designed with the driver and passengers' comfort and well-being in mind," said Welburn. "Technology is seamlessly integrated and builds on the features that have become hallmarks for today's production models - helping drive a new generation of customers to Buick."
Additional vehicle highlights:
Personal seating for four
Full light-emitting diode (LED) exterior lighting
Twenty-one-inch wheels
Next-generation direct-injected V-6 engine with fuel-saving Active Fuel Management (cylinder deactivation) and stop/start technology
Nine-speed paddle-shift automatic transmission
Driver-selectable suspension damping
Twin-clutch all-wheel-drive system
Next-generation Buick IntelliLink infotainment with large, 12-inch-diagonal color touch screen
Driver-recognition features that automatically sync infotainment preferences
Ionic cabin air filtration
Mobile device wireless charging
OnStar 4G LTE with Wi-Fi hotspot.
A new design direction with a nod to the past
A long hood, wheels-at-the-corners stance and a sloping, rear deck that pays homage to historical models, such as the Riviera, distinguish the Buick Avenir's proportion.
"Simply put, Avenir is a beautiful piece of sculpture, delivered on a premium proportion that acknowledges the Buick design heritage in a very progressive way," said Michael Simcoe, vice president of design, GM International Operations. "The vehicle remains unmistakably Buick with a modern take on the traditional Buick cues such as the sweep spear and boattail. The result is a piece of artistry that is precise in its character, beautifully proportioned. It really takes your breath away."
The most striking departure from contemporary Buick models is a new grille design that puts a new face on the brand. It features a large opening accented by a return to the three-color - red, silver and blue - Buick tri-shield insignia, accented by wing-shaped elements. The grille is flanked by bold headlamps featuring full LED lighting.
"The new grille is a modern interpretation of a design introduced on the landmark 1954 Wildcat II concept, which shattered expectations of what a Buick was supposed to be," said Simcoe. "On the Avenir, it represents a break from convention and progressiveness in technology."
Sculptural surfaces, taught lines, short overhangs and a broad-shouldered stance stretches 204.5 inches (5,195 mm) in length and 76 inches (1,931 mm) in width. Its reimagined sweep-spear element complements the long body lines and conveys a sense of motion, as does tapered rear-end styling.
Buick Avenir's sophisticated color palette, including a Crystalline exterior color and strained use of bright work accent the Avenir's body lines and sets up the interior for a combination that takes Buick's contemporary style to a higher level.
"It's a sculpted design with a lot of snap in the character lines - with a classic long, low proportion," said Simcoe. "Its length enables exceptional spaciousness inside, but just as importantly, a presence that speaks to luxury and the importance of style. In short, it's the befitting proportion for a Buick flagship."
A soothing environment with unprecedented integration
The Buick Avenir's four-place interior rewards the senses, makes managing technologies easier and enhances the feelings of personal space and well-being.
"A flowing, sculptural quality in the interior forms, deco trim, premium leather and ambient lighting, create an environment that is inviting and comfortable," said Liz Wetzel, Buick interior design director.
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