#SEAT 2018 SEAT #CUPRA SeatCupra

After its introduction at the 2017 IAA in Frankfurt, the new SEAT Leon CUPRA R unveils all its secrets that not only make it a unique, exceptional and exclusive model but also make it the most powerful road car ever manufactured by the Spanish brand. With the Leon CUPRA R, SEAT goes a step further in terms of refinement, distinction and exclusivity, not forgetting of course a step forward in performance, sportiness and its unique feeling at the wheel
The new SEAT Leon CUPRA R is the CUPRA range's icing on the cake with its limited edition. 799 lucky SEAT customers will be able to drive this model with its fine balance between dynamism, comfort, versatility, safety, peaking with its latest technology. All of this, seasoned with a level of performance, sportiness and a driving experience never before seen in a SEAT, and manufactured exclusively in Martorell.
There will be two versions of the new SEAT Leon CUPRA R, both with front wheel drive; 300 units will come with 6-speed DSG transmission and the familiar 300 PS 2.0 TSI engine; while the remaining 499 will come with 6-speed manual transmission, this 2.0 TSI powertrain will get a slight lift of power up to 310 PS; a new record for the Spanish brand. But it's not only the increase of power; the whole engine mapping has been renewed for more performance.
Dressed for the occasion
The new SEAT Leon CUPRA R is destined for those drivers who want more behind the CUPRA badge. Drivers looking for a sports car, powerful, fun to drive and with the best performance, technology and design: An unrepeatable, unique model.
The car arrives also in a unique moment for SEAT. From January to October SEAT has sold 395,100 cars which represents a 14,4% growth in comparison with the same period last year, SEAT's best results since 2001. The rise in sales in 2017 is reflected in SEAT's financial results. The company's operating profit increased by 12.3% in the first nine months when compared to the same period in 2016, achieving 154 million euros. At the same time, turnover increased by 11.0% reaching 7,255 million euros between January and September 2017.
The SEAT Leon CUPRA R comes with such unique details like its wing mirrors, powerful air intakes for better cooling, the logos featuring a copper finish and its 19 inch exclusively designed alloy rims, powerfully framed by new wheel arches that really bring out the car's character. There are three colours available; Midnight Black, Pirineos Grey and for the first time at SEAT, the exclusive Matte Grey.
The carbon fibre details on the new Leon CUPRA R steal the show; present on the front splitter, the roof mounted spoiler, side skirts and rear diffuser, marked by a powerful and exclusive double exhaust. The impressive front bumper also really enhances the newly designed side air intakes.
This complete carbon fibre aerodynamic package is not just a question of aesthetics. Just like on racing cars, these new elements generate more downforce improving efficiency, dynamic behaviour, performance and safety on medium and high speed bends. In fact, this package has improved the car's aerodynamic efficiency by 12.5%.
In the interior, an exclusive serial numbered engraved on the console just in front of the gearstick, reminds that we are in a very limited edition. The bucket seats have copper stitching that also appears on the steering wheel. The last one and the gearstick are upholstered in Alcantara®. The copper colour also appears on the dashboard, the console and the air condition frames while the door panels are covered in with carbon optic foil.
Ready for action
The new SEAT Leon CUPRA R of course, comes with the latest and most advanced technology to satisfy the demands of the most exigent drivers. It is noticeable the attention to detail in the 8-inch colour screen, where a welcome message, exclusive to the CUPRA R, appears when the start button is pressed; completed by an emotional start of the powerful engine. As well as this, the exhaust sounds sportier, with more punch with occasional small backfires which will delight true sports car fans. The Start&Stop System can be momentarily switched off, if needed, when driving through tough urban traffic. Similarly, car behaviour can be adjusted according to the preferences of the lucky driver thanks to five Drive Profile modes; Comfort, Sport, Eco Individual and of course, the new CUPRA mode. This new driving mode elevates the driving experience to new heights; upon choosing the CUPRA mode in Drive Profile, the engine reacts immediately and the rev counter stabilises between 800 and 1000 rpm at idling. In the DSG version, the increased idling speed in the Sport and Cupra modes will result in an improvement in the start-up performance and the transmission performance.
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