SLIDES DS5 2016

(from DS Press Release) New DS5 is defined by its avant-garde styling. It combines dynamic performance, refinement and attention to detail with a range of advanced technologies. It embodies all the attributes of present and future DS vehicles.
This DS flagship model introduces the brand's stand-alone identity, gains an impressive new front end and numerous other revisions that make it a true DS.
Alongside New DS5's additional features, such as the sculpted, vertical grille with the DS monogramme in the centre, the Xenon Full LED headlights, a new touchdrive interface and a new range of high-performance engines, New DS5 maintains all the qualities it is already renowned for. These qualities include exterior lines that defy convention, an exceptional interior and exterior design with refinement in every detail and the model's characteristic 'cockpit' driving position.
From Europe to China, DS5 has made an impression on the motoring public. New DS5 is setting its sights even higher with a new front end, styling that remains avant-garde, attention to detail throughout, driving behaviour worthy of a DS and advanced technology in both design and function.
New DS5 will be unveiled at this year's Geneva Motor Show, with this new model set to arrive in UK showrooms in July 2015.
"The New DS5 is more than just a new car. It is the car introducing our brand identity. Sixty years on from the original DS, the new DS5 carries all the genes of DS. Above all, it is a clear statement of our ambition: to revive the tradition of French premium vehicles." - Yves Bonnefont, CEO of the DS brand.
A NEW FACE FOR A NEW BRAND
"Referred to as a concept car on wheels, the DS5 is a unique creation with expressive, hypnotic styling. For the new DS5 we wanted to maintain the strong points that are a key part of its identity, while giving further emphasis to DS styling cues. The most symbolic example of course is the front end." - Thierry Metroz, Head of DS Styling.
The front end styling is a key feature on all premium vehicles. With New DS5 the car's face gains even more character and prestige. The vertical grille proudly incorporates the 'DS Wings' signature, which extends as two shafts of light into the new headlamp design.
Like DS 3 and DS 3 Cabrio, New DS5 features the brand's new light signature, with headlights combining LED and Xenon technologies, along with scrolling indicators. Designed to resemble jewels in their settings, these headlights are a key feature of the car's front end. Meeting high standards in lighting quality, they also illustrate the refinement and attention to detail of New DS. Launched on DS 3 last July, this headlamp design will ultimately feature on all DS models.
'AVANT-GARDE' DESIGN
The new face goes hand-in-hand with the vehicle's avant-garde styling. Whether viewed from the front, side or rear, New DS5 is immediately recognisable. From the side, the key styling feature is the slender, chrome sabre running from the tip of the headlamp to the front window. The rear view further underlines the status of the car, with its wide tracks, striking rear light signature and twin tailpipes integrated within the rear bumper.
A HIGH-TECH PRODUCT
"Right from the start, the DS5 expressed a new take on the premium segment. A vehicle that is different to the rest, one that can't be placed in any category. For me, it's a mix of refinement and technology. Two key words that take on their full meaning with the new DS5 because the upgrades are in the details of the car, as is frequently the case with premium brands!" - Eric Apode, Vice President, Products & Business Development.
A 'cockpit' style driving position
The interior of New DS5 brings to mind the world of aerospace design. The most symbolic feature is the cockpit roof. With its three light wells, the roof creates a unique ambience that can be tailored to individual requirements, day or night. The driving position was designed 100% around the driver. The main controls are grouped on two centrally positioned consoles, one at a low level near the gear selector and one overhead. Both incorporate specially designed buttons, dials and toggle switches that were inspired by the aerospace industry.
A touchdrive interface for simplified ergonomic design…& new connected services
New DS5 continues the high-tech driving experience with its colour touchdrive interface. This new system provides easy access to all in-car functions, from navigation to music. It also simplifies the interior layout, with 12 fewer buttons on the dashboard and facia.
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