#BMW 2017 X7 iPerformance Hybrid Concept on 23" @ Interior Design

With the unveiling of the BMW Concept X7 iPerformance at the IAA Cars 2017 show in Frankfurt, the BMW Group is not only pulling back the covers on a new model concept for the luxury segment, it is also introducing a whole new take on luxury for the BMW brand. The Concept X7 iPerformance embodies this understanding of luxury in the form of a striking exterior composed of intently focused lines, and combines it with a generously-sized, six-person interior pared down to the essentials: elementary forms, high-class materials and a state-of-the-art infotainment system brimming with connectivity. The Concept's iPerformance badge denotes the presence of groundbreaking BMW eDrive technology allied with a BMW TwinPower Turbo petrol engine to create an exceptionally efficient and dynamic plug-in hybrid powertrain that excels in all driving situations - including running with zero local emissions.
A taster of the production version
This study car offers a look ahead to the future production model set to make its debut in 2018. The forthcoming BMW X7 forms part of the largest model offensive in the company's history. As part of its NUMBER ONE - NEXT strategy, the BMW Group is seeking to substantially increase its sales and revenues in the luxury class. The BMW X7 has a key role to play here, as Ian Robertson, Member of the BMW AG Management Board responsible for Sales and Brand BMW explains: "Since BMW founded the Sports Activity Vehicle segment with the first X5 back in 1999, every subsequent X vehicle has broken new ground. The BMW X7 continues this tradition: the X family's new top model extends BMW's offering in the luxury class and redefines the concept of luxury for the BMW brand and beyond. It also embodies one of the most important elements of our corporate strategy NUMBER ONE - NEXT, to grow our presence in the luxury class. Furthermore, the BMW Concept X7 demonstrates it's perfectly possible to combine a large sports activity vehicle with an electrified drivetrain."
A case study in modernity, luxury and presence
The status of the BMW Concept X7 iPerformance as a luxury-class BMW SAV is instantly apparent. The spectacular exterior, imposing dimensions and skilfully judged proportions endow it with an extraordinary sense of presence and an ultra-modern aesthetic fused with innate dynamism. "The Concept introduces the BMW Sports Activity Vehicle DNA into the luxury segment. The new BMW design language employs just a few, extremely precise lines and subtle surface-work to raise the bar in terms of presence and prestige," explains Adrian van Hooydonk, Senior Vice President BMW Group Design. "The BMW Concept X7 iPerformance has a luxurious and sophisticated feel to it, thanks to its understated use of forms and incredibly precise details."
The luxurious character of the BMW Concept X7 iPerformance is brought alive by its cabin, in particular. The vehicle's sheer size forms the basis for an interior experience unmatched by any BMW past or present. As a result of the interplay between precise, pared-down forms and an open sense of space, the driver and passengers find themselves immersed in a very modern setting with an equally exclusive feel. The wealth of possibilities offered by personalised, digital connectivity allows the vehicle's interior to be turned, as desired, into a personalised place of either retreat or productivity.
A contemporary feeling of lightness in the interior
Inside the roomy cabin of the BMW Concept X7 iPerformance, clear forms, warm colours and select materials combine to create a highly exclusive, sophisticated ambience. In addition, the large panoramic roof provides a remarkable amount of room above the occupants' heads while also giving the interior a light and airy, open-to-the-sky feel. The six amply proportioned seats are arranged in three rows, and four of them have an exclusive individual design. Secured to the vehicle floor by nothing more than a slender seat base, the individual seats allow those sitting directly behind to enjoy generous legroom. The dark, olive-bronze leather - with discreet gold pigmentation - covering the seat bolsters carries the air of exclusivity through to the finer details and the Smoke White leather adorning the remainder of the seats provides an intriguing contrast. The shell-like backs of the individual seats are likewise trimmed in leather and serve to enhance the high-class, contemporary ambience.
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