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(from Ford Press Release) FORD CHALLENGES THE CONVENTIONAL WORLD OF PICKUP TRUCKS WITH A TOUGHER, SMARTER AND MORE EFFICIENT RANGER
-Ford Ranger builds on its world-class capabilities with a new look and cutting-edge technologies that help achieve more
-New front end gives the Ranger a bolder, more modern appearance; new interior combines style, exceptional craftsmanship, and improved functionality
-Advanced features available in the range, including SYNC 2 connectivity, Lane Keeping Aid, Adaptive Cruise Control, Driver Impairment Monitor and Front and Rear Parking Sensors, make the Ranger one of the smartest trucks on the road
-Upgraded diesel powertrains with Start-Stop technology and new Electric Power Assisted Steering make the new Ranger quieter, up to 22 percent more fuel-efficient and even more capable than before
-Suspension tuning for improved ride comfort and handling delivers on Ford’s fun-to-drive promise with higher levels of refinement
Ford unveiled its new tough and smart Ford Ranger today, setting a new benchmark in the pickup truck segment with an uncompromised blend of robust capability, craftsmanship and advanced technology. Starting later this year, an updated range of the truck will take on the world in more than 180 markets worldwide.^
“The new Ford Ranger brings a new level of comfort and refinement to its segment without compromising on the rugged capability that our customers demand,” said Brett Wheatley, vice president, Marketing, Sales & Service, Ford Asia Pacific. “It represents a smarter kind of tough, and will help our customers to achieve more, whether at work or with their families.”
Featuring a new look front end, and a stylish, smart and functional new interior, the new Ranger builds upon a reputation of capability, innovation and comfort that has helped the Ranger to stand apart from traditional pickup trucks. It also boasts an array of new cutting-edge technologies that enable new and more practical solutions to everyday challenges.
“When we set out to improve upon the Ford Ranger, we knew we had our work cut out for us: The current Ranger is one of the toughest, most capable trucks out there,” said Richard Tilley, vehicle line director, Ford Asia Pacific. “But thanks to our proud truck heritage and global expertise in the utility segment, we’ve made what was great even better, with a bold new look, improved efficiency and a new level of refinement.”
Tough and modern design
The changes to the Ranger begin with an updated exterior design. A bold, more modern look lends Ranger a powerful presence on the road, and immediately conveys a sense of capability.
A more muscular hood flows into a strong new trapezoidal grille, while imposing projector headlamps make the truck instantly recognizable, with a bold, technical look.
“When you look at how our customers use their vehicles, it’s important that a Ranger looks and functions as a tough, dependable tool,” said Dave Dewitt, exterior design manager, Ford Asia Pacific. “We saw an opportunity to give the design extra tension, and to emphasize Built Ford Tough design elements like the outboard nostrils – all while maintaining the Ranger’s excellent aerodynamic characteristics.”
The updated exterior has been combined with a stylish new interior that creates an even more comfortable, contemporary and car-like environment for the driver and passengers. Strong horizontal lines run across the width of the cab, giving a sense of openness, and framing the central eight-inch touchscreen. Behind the steering wheel, a new dual-TFT instrument cluster provides drivers with information about the vehicle, as well as entertainment, navigation and climate control details at a glance.
“The interior of the new Ranger is sleek and modern, with a strong technical aspect to it,” said Dewitt. “Accentuating the design, we’ve chosen materials that are stylish and attractive while being durable enough to handle the harsh life of a work truck. The interior may look more car-like, but it’s as practical as ever.”
Capability and refinement
The Ford Ranger remains one of the most capable trucks in its class. With a class-leading ability to wade through water up to 800 mm deep, and with 230 mm of ground clearance, it is designed and engineered to handle the most extreme terrains with ease. Thanks to a 28-degree approach angle and 25-degree departure angle, drivers in the new Ranger can feel confident when taking on steep obstacles.
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