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The World Meets in Brazil

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Following the launch of the worldwide campaign entitled, "The world meets in Brazil. Come celebrate life.", in London in July 2012, the Ministry of Tourism, through the Brazilian Tourism Institute - Embratur - has launched the 2 nd flight of this campaign, aimed at tourists whose eyes are on the 2014 World Cup. "Home" is the Brazilian tourism institutional film, which draws parallels between the unique natural beauty of the country and the comforts and objects of a home. Using metaphors, it invites every tourist to feel at home. The opportunity is here: almost everything is ready to receive visitors. The invite is to experience the joy and hospitality of the Brazilian people and the backdrop to the big matches.
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