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The World Meets in Brazil

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Following the global campaign, launched in London in July 2012, with the theme 'The world meets in Brazil. Celebrate life', the Ministry of Tourism, through the Brazilian Tourism Board -- Embratur -- launches this campaign's 2nd flight focusing on tourism ahead of 2014 FIFA World Cup. 'Home' is the institutional film of the Brazilian tourism that draws a parallel between the unique and natural beauties of the country and the rooms and the objects of a house. Using metaphors, it invites every tourist to feel at their own home. The opportunity is set: everything is almost ready for the visitors. The invitation is to experience the joy, the hospitality of the Brazilian people and the scenery of the great games.
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