DESIGN Mazda CX-3 2016

(from Mazda Press Release) Mazda debuted the all-new Mazda CX-3 at the 2014 Los Angeles Auto Show. The new crossover SUV is the fifth model in Mazda's line-up of new-generation vehicles that feature the full range of SKYACTIV technology and KODO - Soul of Motion design. The new CX-3 offers all the essentials people look for in a car: a design of overwhelming quality and style, packaging developed solely with the customer ease-of-use in mind, and the responsive driving feel that characterises every Mazda model.
In pursuing a design of beauty and sophistication for CX-3, the essence of KODO - the expression of life within a vehicle - has been evolved to produce a sharper form with an enhanced sense of speed. In the interior, meticulous attention to detail and careful choice of the materials used has created a cabin environment of impressive sophistication and quality. In terms of driving performance, the Mazda CX-3 adopts the full suite of SKYACTIV technology, carefully crafted to match human sensibilities. This delivers driving pleasure with faithful responses as well as excellent environmental and safety performance.
The Mazda CX-3's powertrain line-up includes the SKYACTIV-D 1.5-litre clean diesel and SKYACTIV-G 2.0-litre direct-injection petrol engine. Together with the availability of Mazda's new-generation AWD system, each engine delivers powerful and linear driving performance with remarkably low emissions. To enhance the customer's driving pleasure, the new model also offers a wide range of Mazda's latest technologies, including the MZD Connect in-car connectivity system and i-ACTIVSENSE advanced safety features.
Incorporating Mazda's latest design and technology, the Mazda CX-3 is a car to suit the customer's creative lifestyle in any scene, from city driving to enjoying the great outdoors. The new model will go on sale globally starting in spring 2015 in Japan and is expected to become a new core model in Mazda's line-up.
Pursuing sophisticated beauty with the latest iteration of KODO
The Mazda CX-3's design pursues beauty and sophistication while expressing Mazda's KODO design language in the most stylish fashion, so far. It's powerful and highly vital form creates a pure expression of the car Mazda's designers themselves wanted, one that is not fettered by conventional classifications of vehicle type. The design team worked to create a straight expression of beauty and radical styling for the exterior of the 4.27-metre long vehicle. Achieving this involved an uncompromising approach to refining the proportions that form the foundation of its beauty and painstaking efforts to eliminate every unnecessary element. For the interior, a concerted effort was made to achieve the appropriate expression of ambience. Together with the fine textures of the materials used, the team realised a high-quality, sophisticated cabin environment.
Exterior
The front of the Mazda CX-3 is designed to present a bold look that suits the model's stylish proportions. The front grille stacks seven fins with silver-painted front edges to create an expression of concentrated energy that flows horizontally. The signature wing is stout and three-dimensional, as if machined from solid metal. It forms the starting point for a powerful sense of speed that flows across the entire body.
The headlamp layout positions the turn signals outside the main headlamp unit to create a narrow, sharp design suggesting eyes gazing forward. The tips of the signature wing extend into the headlamps with an integrated LED illumination line. This connects seamlessly with the lighting signature that surrounds the low beams, accentuating the model's taut expression.
With the peak of the front fenders pushed rearward to lie beneath the base of the A-pillars, the side view of CX-3 conveys a sense of extended body size, far greater than the vehicle's actual dimensions. Careful attention was devoted to creating a rich expression and subtle changes across the body surfaces of three sections: the front half of the body features a long nose with a flowing shape; the cabin section presents a sleek look achieved, in part, by blacking out the D-pillars; and the solid mass at the rear of the body conveys a look of strength and power.
The license plate is located in the upper part of the rear bumper to achieve a short overhang design that gives the rear a clean look and powerful sense of solidity.
The CX-3 introduces a newly developed Ceramic Metallic body colour. Its expression of a finely honed metallic surface and strong sense of hardness changes in appearance depending on the light hitting its surface.
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