DESIGN Novo Mazda MX-5 2016 RWD 140 cv-200 cv 997 kg

(from Mazda Press Release) Mazda Motor Corporation celebrated the unveiling of the fourth generation Mazda MX-5 (known as Roadster in Japan) together with fans at events held simultaneously in Japan, USA and Spain. The all-new MX-5, which adopts both SKYACTIV technology and Mazda's KODO-Soul of Motion design language, will be rolled out to global markets starting in 2015.
The MX-5 is an iconic model representing Mazda's vehicle-engineering philosophy—the pursuit of driving pleasure. "Innovate in order to preserve" was the motto for the fourth generation, as the development team searched for innovations that go beyond simple evolution. Environmental and safety demands are much more stringent than they were when the first generation MX-5 was introduced 25 years ago, but the fourth generation stays true to the model's original aim of offering the pure driving fun that only a lightweight sports car can. It achieves this through the adoption of SKYACTIV technology and refinement of its appeal to the senses and sensations through which people enjoy cars.
The design of the all-new MX-5 reveals another layer to Mazda's KODO design language. The exquisite proportions make the driver and passenger stand out, and both the interior and exterior evoke the exhilaration of open-top driving. It is the most compact of any generation MX-5 so far and is more than 100 kilograms lighter than the model it replaces, promising a dramatic leap in Jinba-ittai driving fun.
As of July 2014, total production volume of the Mazda MX-5 exceeded 940,000 units and it continues to hold the Guinness World Record for the best-selling two-seater sports car. This highly-celebrated model has received over 200 awards from around the globe including Japan Car of the Year 2005-2006.
Product concept
The significance given to maximising the Jinba Ittai and “Lots of Fun” experiences means that Mazda did much more than simply develop a compact sports car. Rather, the Mazda MX-5 was made to be looked at, to perform and respond faithfully to the driver’s will, to deliver a tangibly pleasing experience, to emphasise the owner’s character. Just having an MX-5 makes life more pleasant and more colourful. Mazda built the MX-5 with the hopes that it would become a presence that transcended its existence as a mere car. To carry on the MX-5’s rich tradition while more purely than ever embodying the essence of what appeals to the senses and sensations through which people enjoy cars, the development team made every effort to further evolve the product. Particular effort was concentrated on advancing three elements.
The first was to create a design that would set any heart pounding with excitement. Just one look at the fourth-generation MX-5 should get the pulse racing. Sitting in it should bring a smile to the driver’s face and instantaneously spark an urge to take the top down and go for a drive. And it should become a cherished part of the owner’s life as time goes on.
These attributes are what the development team aimed to express in an even purer state with the fourth-generation MX-5. In pursuit of them, they worked to add greater depth to the KODO design theme, to embody beautiful proportions that make the occupants stand out and to make the Mazda openair roadster experience all the more enjoyable.
They focused on the following:
-Beautiful proportions that make its occupants look good.
-A deeper expression of the KODO design theme that conveys agility
-Body surfaces that richly express the Japanese sense of contrast between stillness and motion.
-An interior design that melts away the boundaries between the inside and outside of the car.
-A snug feeling cockpit with symmetry and a singular axis that enables concentration on driving.
The second element is to deliver a driving experience that will captivate any driver. For every generation of the MX-5, importance was placed on appealing to the senses and sensations through which people enjoy cars rather than focusing merely on sheer performance. With “sensation” as the keyword for the fourth-generation Mazda MX-5, development efforts focused on making the car even more enjoyable to control and faithful in its response.
When driving in typical daily situations, the car responds directly to the driver’s will, as though it were extension of the driver’s own body. When enjoying a sporty run along winding roads, it responds faithfully to the driver’s actions in pleasingly light fashion.
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